type, branding, print ︎︎︎

Set by Google for D&AD, a project to promote a cause through music. Anarchy in the U.K. is a campaign promoting action towards climate change, inspired by the anti-establisment behaviour of the 1970s Punk rock music. I incorporated their philosophy of going against the norm in order to stand out. Targeted towards young adults who want and can make a difference, the aim is to encourage our audience to take action;don’t wait for a change.